2009-01-12T21:31:00.000-08:00

Poker Share
What is the nature of the Business?
Poker Share is the first poker site to offer its player the opportunity to share in its success. The poker share trust has the ultimate benefit of 40% ownership of pokershare.com. It receives cash every month which is used to reward its beneficiaries, the players, through its unique poker share trust Loyalty store. If pokershare.com floats on the stock exchange or is bought by another company, depending on the total number receive cash from the Poker Share Trust.

Who is the management behind the Business?
The Gibraltar-based company is backed by a group of high-net worth individuals who form a private equity/venture capital business. Lucan Toh is a director and has been involved since inception.

What is the hardest part of the process?
"(Apart from the false start...) The barriers to entry are low, but the barriers to success are huge. You have to have something very clever in this industry; you can't simply be a skin. You need to have something memorable, something people want to be part of - we do."

What is the USP?
"Put simply, it is value. we offer a value proposition to existing players in as overcrowded market. We are not targeting players who have never played before; we're targeting existing players hungry for better value."

Panel Verdict :
Evan Hoff : "It is an interesting concept although it takes a fairly savvy person to understand that they get some value back via their shareholding. Also, there have been schemes before offering various forms of ownership and cash back and rake back, and I think they might struggle to convince players they are different. However, there has been a lot of talk about rake back, so players are obviously knowledgeable enough to understand the concept of being rewarded for their play."

Posted By Poker.tj

Purple Lounge

What is the nature of the Business?
Formed bu poker players who believe that the game needs a makeover, its sleek interface aspires to capture poker's rich lifestyle. 'The Lounge' not only offers a game of poker and allows you to take a peak into the world of celebrity gossip, scandal and luxury but its exclusive 'Side Bar offers unique player benefits.

Who is the management behind the business?
Chairman Chris Gorman is a serial entrepreneur who has headed several successful ventures in both retail and technology businesses. He was a founder shareholder in UK mobile phone retailer DX Communications, and then went on to create the internet services company, Reality Group.

What market is it aiming at?
Chris Gorman : "Purple Lounge offers a fresh gaming experience and is aimed at the more discerning player who appreciates sleek sophistication, and the trendy extras that come with it. As the poker market becomes increasingly more saturated, Purple Lounge Moves away from the Vegas glitz bringing the cool and sophistication back to online gaming."

What was the hardest part of the process?
"Marking sure that we had the right team of people in place to support the vision for Purple Lounge and ensuring we had the systems and processes in place to support that team."

What is the USP?
"Purple Lounge's main aim is to offer players and affiliates outstanding customer service. Purple Lounge is committed to their players and is constantly looking into the needs of each individual. We strive to offer the most innovative in gaming play, both in our poker tables and in our entertainment."

Panel Verdict :
Evan Hoff : "The site has a nice feel to it, though on its own I don't think it offers anything particularly unique which will help in attracting new players - so I'm sure they'll be relying on traditional player acquisition strategies. However, as a retention tool this sort of content and lifestyle-oriented focus will probably be helpful, even if it's not unique. As a player i certainly wouldn't mind being schmoozed in the manner described on their site."

Posted by - Playwinpoker.com

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Nature of the Business